#8: De-Mystifying Product Launches: How to Plan with Purpose
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Ever found yourself frantically throwing together an Instagram post or uploading product photos the night before your launch? You’re not alone, but it doesn’t have to be that way! In today’s episode, we’re de-mystifying product launches and walking through how to plan them with more strategy, calm and confidence.
This one’s for you if you’ve ever launched a collection and thought, “I probably should’ve prepped this sooner…” Today we’re talking about how to launch like a pro - without the panic. From pre-launch content to pricing to seasonal planning, you’ll learn how to take your next launch from reactive to intentional.
Launches don’t have to feel overwhelming. With a little prep (and the right systems), they can actually feel…fun!
What We Cover in This Episode:
We’ll chat about why most creative launches feel so last-minute, and the simple mindset shift that can change everything. I’ll walk you through the 3-part framework I use to map, prep and promote my own launches, share a fresh way to approach pricing so it truly supports your business, and we’ll finish by zooming out and looking at how to plan your launch calendar around your natural energy and seasons, not just your ideas.
A strong pre-launch strategy builds excitement before you ask for the sale
Your email list is your warmest audience - use it wisely
Your pricing needs to support you, not just your product
Planning launches seasonally gives you breathing room and flow
Today’s Takeaways:
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