#5: Finding Your Ideal Customer (so you can sell with ease!)
listen now on
If your shop’s feeling like a ghost town even after a big launch push - then this episode’s for you. We’re getting to the heart of why your amazing work might not be flying off the shelves…and how discovering your ideal customer can turn that around.
You’ve poured energy into your creative business - posting consistently, designing beautiful products, doing all the right things…and yet, sales are slow. Maybe even non-existent. This episode is here to shine a light on why that might be - and how getting clear on your ideal customer can unlock everything.
In today’s episode, I share my own story of audience shifts and how realigning my offers with the right people changed everything. Whether you're just starting out or pivoting mid-business, this episode will help you stop shouting into the void and start selling with clarity and confidence.
This isn’t about ditching what you love - it’s about making sure the right people see it and want it.
What We Cover in This Episode:
Why your product isn’t the problem, but your audience clarity might be.
Real-life examples of how audiences evolve.
Five powerful questions to build your ideal customer profile.
What it means to align your offers, content and marketing with your ideal customer in mind.
How this shift makes selling feel easier, not pushier!
Clarity over complexity. When you know who you’re talking to, everything else falls into place. Speak to one person. Create for your version of your ideal customer, and you’ll attract people just like them. Real success doesn’t come from doing more - it comes from doing what matters to the right audience.
Today’s Takeaways:
Mentioned: Coaching Application form: fizzandflourish.com/coaching
Follow along on Instagram: @fizzandflourish
Visit the website: fizzandflourish.com
Subscribe on YouTube: https://www.youtube.com/@fizzandflourish
If this episode helped you have an “ah-ha” moment, I’d love to hear from you! Come chat over on Instagram, share the episode in your Stories, or send a DM and tell me who your ideal customer is. Don’t forget to subscribe so you never miss a pep talk or strategy session!
Links & Resources
If you’re excited about this podcast and where it’s going to take you, I’d love to hear from you:
Subscribe on your favourite podcast app so you never miss an episode
Tag me on Instagram Stories - I always love seeing where you’re listening!
Share this episode with a creative friend who needs a boost today!