Have you ever typed something into Etsy, like ‘wall art print’ or ‘birthday card’ - only to be hit with thousands of results? Suddenly, your brilliant product idea feels tiny compared to the sea of other shops already out there. It’s easy to think, “What’s the point? It’s already been done.”

But being small doesn’t mean being invisible. And a saturated market doesn’t mean you can’t grow. In fact, it often means the opposite. It shows that there’s demand, that people are buying, and that there’s absolutely space for you to carve out your corner.

In this episode, I’m sharing how to reframe oversaturation and what it really means for you as a small creative business owner. Plus, I’ll walk you through the tools and mindset shifts that will help you find (and keep) your slice of the pie.