#11: Creating Products Your Audience Actually Want to Buy
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Ever poured your heart into a product, hit publish...and heard nothing but crickets? Well, in this episode, I’m sharing the honest truth about the time I created something I thought was a sure-fire hit (hello, beautifully packaged goodie boxes!)…and sold a grand total of zero.
If you've ever been burnt by a product flop or you’re spinning in a sea of ideas then this one’s for you. Let’s talk about how to make sure you’re not just creating from inspiration, but with intention…and with your audience front and centre.
This episode is all about turning your passion into something people actually want to buy, without compromising your creativity. I’ll walk you through the mindset shifts, research tips, and strategy that’ll help you feel more confident in what you create, and how you sell it.
What We Cover in This Episode:
• Why some products flop (even when they’re gorgeous!)
The sweet spot between what you love and what your customer needs
How to research what people actually want (even with a tiny audience)
Tools like eRank that take the guesswork out of product ideas
Why small batches beat bulk buys (especially at the start!)
The magic happens where your creativity meets a real need.
Start with real data, not just Pinterest boards.
Don’t bulk-buy until you've got proof it sells.
Today’s Takeaways:
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Explore eRank*: https://erank.com?fpr=meg56
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